For the OnePlus X, we wanted to do something special for our fans. Although we were rolling out our newest device faster than ever, the OnePlus X was a special milestone in our startup’s history, and it needed to kick off with a bang. Following an enormously successful run with the OnePlus 2, colette was the perfect setting for the first-ever OnePlus X pop-up event. And, for three amazing days, things couldn’t have gone better.
We couldn’t believe what we saw on Twitter – fans began queuing up around colette all morning. In the chilly November weather, on top of that. The very first fan, Matt, had been at the doors since 6:00 am! Some people had traveled far. We got to meet a great family visiting from Belgium; the oldest son was a proud owner of a OnePlus 2 and his younger brother convinced the whole family to sojourn to Paris for a chance to get the OnePlus X. We hope our colette event was the cherry on top of a fantastic holiday.
Later in the day, we started prepping colette’s downstairs Water Bar, a restaurant featuring different bottled water from all over the world, for the pop-up cocktail party. Our VIP guests (the very first people in France to reserve their OnePlus X invite) started milling in, collecting their gift bags and glasses of champagne. While Carl gave interviews to some of our favorite French tech blogs, Emmanuel demoed the OnePlus X Ceramic and the new OnePlus Icons to fans eager to buy.
We didn’t want the night to end too quickly, so we invited our remaining guests to join us for food and drinks at a bar in the Opéra district. It was an unforgettable evening for all of us. A big shout out to all our amazing Parisian fans who made it!
Of course, none of this would have been possible without your support, and the help from the great partners we have in colette. Thank you so much for visiting us at our first OnePlus X pop-up store, and we hope to meet many more of you as we continue to take the OnePlus X around the globe.
Where are we headed next? Check out this handy map for more information on our upcoming pop-up stores where you can buy the OnePlus X in person and invite-free.