This week marks a very special anniversary for OnePlus. Exactly one year ago this Thursday, April 23rd, we announced the OnePlus One to the world. Since then, we’ve been travelling down an exciting road; one with a few bumps, yes, but also one that has ultimately led to amazing things. We look at the OnePlus One and the community that has grown around it, and we feel proud.
Since the early days, our company has changed quite a lot. We’ve grown to over 700 employees and have sold over one million OnePlus Ones worldwide. We’ve also learned an immeasurable amount from all of you. We pour over your comments on our forums and social media and soak in the feedback you give us at events all around the world. We try to not just listen, but also act on these lessons. Your feedback has resulted in a wider range of accessories, better logistics options and an evolution from invites to pre-orders to Tuesday Open Sales. Now, we’re taking it one step further.
Starting today, the One will be available without an invite. Forever.
That’s right. In our first big celebration of the One’s successful year, we are opening up sales globally for everyone, every day of the week. We have always wanted to put great products into the hands of more people. And, we now feel confident that we have matured enough to handle the increased complexity that comes along with opening up sales completely.
With the experiences we’ve gained with the One, we will be far more prepared to make the same transition with the OnePlus 2. Yes, the 2 will initially launch with invites. We’re committed to maintaining razor-thin margins in order to give as much value as possible back to our users, and this drastically increases our risk. The OnePlus 2 will bring the challenges that come along with a brand new product, and initially, our invite system will help us to manage that risk. It also helps us to be sure that every OnePlus 2 user gets the amazing experience that they deserve.
It’s a big step for us; one that we are celebrating. So, we decided to throw in an extra deal to make today just a little bit sweeter. What kind of deal? We simply couldn’t decide, so we asked our 4-legged friend to help us choose:
For just 24 hours, we’re offering a 75% discount on OnePlus Flip Covers and Premium Screen Protectors. Additionally, Bamboo StyleSwap covers will now be available without an invite (while supplies last). Please note that these promotions are only valid in the following regions: USA/Canada, the European Union, Hong Kong, and Taiwan.
Our invite system has been a fascinating, evolving experiment. Within the community, feelings towards our invite system vary, and we understand that. The reality is that we wouldn’t be where we are today without it. But, as always, we are listening. Your feedback significantly alters our trajectory, and we wouldn’t have it any other way. Keep being loud, bold and honest; we’ll promise to do the same.