Things are moving quickly at OnePlus, and we are eagerly looking towards the future. But as the end of 2014 draws near, we’ve found ourselves also looking back at the year gone by. With so many people still discovering the One for the first time, it’s hard to believe that it was launched back in April.
In that time, we have grown our Global team from 10 members to 50, added an increasing line of accessories, including our new JBL E1+ earphones, and have expanded to India with a brand new team and physical presence.
OnePlus has made great strides as a company but we are first and foremost focused on our product. We have actively continued to improve upon the One for an ever-evolving user experience. Recently, through the software partnership with Cyanogen, we focused on enhancing the camera experience by adding Clear Image for improved shots and implementing the ability to take RAW photos. With the upcoming OTA to our global devices, we’re packing in even more features that can completely change and improve the way you use your One.
Though still weeks away, you’ll find our next major update in January from Cyanogen transforming your audio and listening experience. That’s because OnePlus has partnered with our friends at Waves Audio, a GRAMMY Award® winning company, to bring their innovative MaxxAudio® technology to the One. The product and engineering team at Cyanogen have integrated MaxxAudio’s sound enhancement technologies on the One to deliver a truly amazing sound experience.
“Waves is thrilled to be a part of the latest device and updates from OnePlus as we share their passion to provide the highest quality of performance to improve end-user experiences in the mobile arena,” says Tomer Elbaz, Executive Vice President and General Manager of Waves Consumer Division.
MaxxAudio is a suite of psychoacoustic sound enhancement technologies which enable production of deeper bass, clearer highs, louder volume levels and more immersive sound from speakers, headphones and connected Bluetooth devices. This allows for a more detailed and clearly defined listening experience.
“As an audiophile, I’m personally excited about the audio sound quality that you just don’t get on mobile devices,” said Steve Kondik, CTO of Cyanogen Inc. “Our team worked closely with MaxxAudio to perfect the software integration through the new version of the AudioFX app we developed.”
Integrated directly into AudioFX, MaxxAudio is specifically custom tuned for the OnePlus One’s speakers and our own Silver Bullet and JBL E1+ headphones. You can now enjoy 10 different equalizer presets ranging from classical music all the way to jazz, heavy metal or hip hop. You can also control your own audio by tuning the amount of bass, treble and headphone spaciousness as you prefer.
With MaxxAudio, the One’s sonic performance is even better. You’ll hardly believe the sound you’re getting from your phone.
“With MaxxAudio from Waves, we are upping the bar on smartphone audio quality and customization,” says Carl Pei, co-founder and Director of OnePlus Global. “The One will continue to surprise users. This is just one of the many exciting updates we’ve got in store.”
About MAXX® Technologies by Waves
Maxx by Waves is revolutionizing sound performance on PCs, TVs, speakers, tablets and mobile devices the world over. By implementing professional-grade audio digital signal processing (DSP) technologies on a broad range of devices, Waves is putting professional, studio-quality processors directly into the hands of users, and setting new sonic standards. The world’s leading developer of audio DSP Technologies for the music, movies, games, broadcast, and electronics industries and a recipient of a Technical GRAMMY Award®, Waves is the one-stop-solution for top OEMs, including Dell, Asus, LG, Oppo, Denon and more, offering an extensive portfolio of innovative sound-design technologies to address all the audio challenges of the consumer market. Learn more at http://www.maxx.com and http://www.waves.com/.